Conversion optimization for
better experiences.
Make hypothesis-driven, data-informed improvements that create better digital experiences—and greater mission impact.
Mammoth Insights combines conversion rate optimization, experimentation, analytics, and UX insights to help mission-driven organizations understand what is getting in the way, identify opportunities for improvement, and validate what works before investing at scale.
A conversion is any action that
moves your mission forward.
A conversion does not always mean a sale. The action that matters depends on your organization and the people you are trying to reach.
- Donation
- Application
- Enrollment
- Email Signup
- Volunteer Registration
- Event Registration
- Membership or Subscription
- Inquiry or Lead
- Purchase
From assumptions to evidence.
Conversion optimization is about more than running A/B tests. It starts with understanding your audience, identifying friction, and determining which changes have the greatest potential to improve performance.
Depending on your goals, traffic, and technical environment, that may include structured experimentation or evidence-led optimization when formal A/B testing is not the right approach.
Discover
Understand the goals, audiences, journeys, and performance that matter most.
We use analytics, UX analysis, behavioral data, research, and stakeholder input to examine the experiences leading to purchases, donations, applications, registrations, and other key actions.
Design & Test
Turn insights into prioritized hypotheses and potential solutions.
Where experimentation makes sense, we design and support A/B tests with clear success measures so your organization can evaluate ideas before making larger investments.
Learn
Understand not only whether something worked, but why.
We translate results into insights that can guide future decisions across your digital experience and broader growth strategy.
Accelerate
Use each insight to refine priorities and identify what comes next.
Over time, successful ideas can be scaled while each learning contributes to a stronger understanding of your audience and a more effective approach to growth.
A focused foundation for what comes next.
For organizations building, restarting, or bringing more structure to optimization, the 90-Day Quick Start assesses the current experience and measurement capabilities, prioritizes opportunities, and creates a practical roadmap your team can build from. It can also serve as a focused way to experience our approach before deciding whether longer-term optimization support is the right fit.
Business and stakeholder alignment
Analytics and measurement review
UX heuristic and behavioral analysis across key journeys
Experimentation and technology readiness assessment
Hypothesis development and prioritization
Testing platform and measurement validation, where appropriate
Design and analysis support for prioritized experiments
Optimization roadmap and recommendations for what comes next
The exact approach depends on your traffic, technology, internal capabilities, and goals. When A/B testing is not statistically or operationally appropriate, we use the strongest available evidence to prioritize improvements rather than testing simply for the sake of testing.
The 90-Day Quick Start is one common entry point—
not the only way we can work together.
Experienced thinking.
Evidence focused.
Senior-Level Experience
Your optimization strategy should not be handed off to a junior delivery team. Mammoth Insights brings more than 15 years of experience across experimentation, analytics, digital strategy, UX, and growth marketing to help organizations make better decisions about what to optimize and why.
Evidence Before Opinions
Optimization can quickly become a collection of opinions about buttons, headlines, and page designs. We start with the business problem and use data, research, behavioral insights, and experimentation to determine where change is most likely to matter.
Lean, Flexible Support
We can work alongside your existing marketing, product, analytics, UX, development, or agency partners—providing the strategic and optimization expertise your team needs without adding unnecessary layers of account management or overhead.
Trusted to find what others miss.
Perspectives from leaders who have worked with Brian on complex digital experiences and optimization programs.
Brian is one of the sharpest testing and optimization specialists I know. He brings a data-driven strategy and keen attention to detail to every test. If you want someone who can find hidden revenue in your funnel, Brian is your person.
Robyn H.
Associate Director at Verizon
It is rare to find someone who understands the nuances of digital and remains a strong advocate for the user. Brian gets involved early, understands the business problem, and helps establish the right measurement so success can be evaluated properly.
Matthew L.
UX Design Director at Capella University
Let's improve what happens next.
Start with a conversation about your digital experience, optimization opportunities, and where Mammoth Insights may be able to help.