SEO, AI Search &
Paid Media.
Mammoth helps organizations decide how SEO, AI search, paid search, and paid social fit their growth goals.
We identify the right opportunities, improve how people experience your brand online, and measure the results that matter to your goals.
The challenge is
rarely one channel alone.
You may have ads bringing people to a page that does not answer their questions. Useful content may be difficult to find. Reports may show more traffic without showing whether it led to inquiries, donations, or sales.
Mammoth examines your marketing channels, website, and the data to identify what is limiting performance. We recommend where to invest and what to improve to turn more visits into qualified inquiries, donations, or sales—and increase the return on your marketing investment.
Improve your organic visibility across traditional and AI search.
How people find and evaluate your organization is changing. Your website needs to answer their questions in search results and in AI-generated answers.
We examine how your audience searches, what questions they ask, and how well your website answers them. Then we prioritize the pages, content, and technical improvements most likely to strengthen your brand’s visibility. Traditional SEO, AEO, and GEO are part of one search strategy.
What this can include:
- Search and audience research to identify relevant topics, questions, and opportunities
- Review of key pages, content gaps, site structure, and technical SEO issues
- On-page SEO improvements to page titles, headings, copy, and internal links
- Content recommendations and support for improving existing pages or developing new ones
- Assessment of your visibility in AI-powered search, with a prioritized roadmap for improvement
- Measurement of search visibility, how people find your site, and what they do once they arrive
15,000
Brands have moved quickly into ChatGPT.
Within roughly six months of launch, ChatGPT Ads reached a $1 billion annualized revenue run rate. Bloomberg’s September 2026 analysis also identified approximately 15,000 companies with ChatGPT Ads tracking installed on their websites.
That momentum shows how quickly brands are investing in AI as a customer acquisition channel. Your organic search strategy should account for this shift while keeping SEO at its foundation: help people find your website and ensure your content clearly explains your expertise, services, and value in AI-generated answers.
Source: Bloomberg, September 29, 2026.
Reach people actively searching for your services and solutions.
We assess where relevant search demand exists, then build campaigns around the terms people use, the ads they see, and the landing pages they visit. We measure whether those visits lead to inquiries, registrations, donations, or sales—and refine the campaigns based on what we learn and on ROI.
What this can include:
- Review of search demand, existing campaigns, and where the budget is being spent
- Keyword and geographic targeting based on relevant search intent
- Campaign setup, ad copy, and landing-page recommendations
- Tracking for qualified inquiries, registrations, donations, sales, or other priority actions
- Ongoing review of search terms, ad spend, conversion rates, and lead quality
- Analysis of cost per meaningful outcome and the value generated, with recommendations on where to increase, reduce, or redirect spend
Turn free search credits into conversions.
Google Ad Grants gives eligible nonprofits access to up to $10,000 per month in Google Search advertising credit. We help determine whether Google Ad Grants can support your goals, then build campaigns that connect people searching online with your programs, services, resources, and brand.
What this can include:
- Eligibility and website readiness review, plus application or reactivation support
- Review of an existing Ad Grants account for campaign performance and program compliance
- Keyword and campaign strategy tied to programs, resources, volunteering, and fundraising goals
- Campaign setup, ad copy, geographic targeting, and landing-page recommendations
- Conversion tracking for donations, registrations, volunteer inquiries, and other priority actions
- Ongoing review of search terms, campaign results, and compliance requirements, with recommendations for improving the grant’s value
Reach new audiences and reengage people who already know you.
Paid social can introduce your organization to people likely to care about its work or bring a relevant message back to people who have visited your website or engaged with a previous campaign. We help determine which audiences to reach, what to show them, and how the campaign supports your goals.
What this can include:
- Platform and audience strategy for reaching new people and reengaging previous website visitors
- Campaign objectives, budget allocation, targeting, and retargeting setup
- Ad messaging and creative direction, including tests of different messages and formats
- Review of landing pages, registration flows, and other steps between the ad and the desired action
- Tracking for qualified inquiries, registrations, donations, sales, or other priority outcomes
- Analysis of cost per meaningful outcome and the value generated, with recommendations on where to increase, reduce, or redirect spend
Get senior talent
without the agency overhead.
Most agencies start with the services they sell. Mammoth starts with the problems your organization needs to solve and the results you need to achieve.
You get senior-level expertise.
Work directly with the person developing the strategy, not through layers of account management.
You get honest direction.
Recommendations are based on what your organization needs, not on filling a retainer or selling another service.
You get flexible support.
Mammoth can advise your team, work alongside existing agencies and vendors, or step in to execute when needed.
From scattered activity
to a focused plan.
We look across your search presence, campaigns, website, and results to determine what needs attention first.
Discover
Understand your goals, audience, current channels, budget, and the actions you want people to take.
Diagnose
Examine search visibility, campaign performance, tracking, and landing pages to identify what is limiting results and where spend may be underperforming.
Prioritize
Rank the changes by expected impact, cost, and effort. Decide what to fix first, where to spend, and what to stop funding.
Guide
Help your team put the plan into action, measure performance and return on investment, and use the results to guide improvements and budget decisions.
Let’s find a clearer path forward.
Tell us where your organization is headed and what feels stuck. We’ll help you see the opportunities worth pursuing—and the ones that can wait.